Currently, one of the ways to earn money online is thanks to Google AdSense. In fact, it is a good alternative to monetize a blog, although not the only one.
Over the years, Google AdSense has become a tool to earn money through websites. Although there are still smart marketers who do not fully understand how it works. And as a consequence, its application does not bring the expected results.
Google AdSense is nothing more than a contextual advertising program that allows advertisers to serve ads on their website or blog. Although they can also be included in YouTube videos, for example.
Ads are generated from companies that use the Google Ads program.
But the important thing in this case is to go a little deeper into the subject.
Google Adsense & It's Working
Google AdSense is an advertising system that, as stated above, allows businesses to place their ad pieces on websites, blogs, or YouTube videos for users to view. All in order for those products or services to be finally purchased.
To do this you need to insert a Javascript provided by the platform on your website and the script will show you the ads that are relevant to your content.
The way to earn money thanks to Google AdSense is very simple. If users click on the ads, you earn money. So you don't need to actually make a sale, with one click you'll start monetizing your piece.
How we can measure it's performance
Making money with Google AdSense depends on three important factors:
The CPC. Also known as cost per click, it refers to the amount of money that you will receive if users click on your ad. Keep in mind that as a publisher you will not have control over the amount of money received for each click on your ad. In fact, the price depends on the competition in your niche and could change over time. However, you can attract the best possible ads to your website using different tactics.
The CTR. It is important if you really want to make money with Google AdSense. While CPC determines how much you will earn, you will still have very little control over the variables that determine the cost of the ads that will appear on your website. Therefore, your CTR depends, to a large extent, on variables that you can put into practice to increase the performance of your ad.
RMP (Earnings per thousand). The above metrics will help you understand your revenue per 1,000 impressions. To calculate the RPM, you need to divide your estimated earnings by the number of impressions and multiply the quotient by 1,000. Measuring your potential earnings through RPM will reveal the bigger picture that CPC and CTR cannot. Basically the RPM shows how much money you make per visitor
Since you really need users to click on your ads to earn money, Google AdSense provides different options.
Text ads. They are also known as sponsored links. Ads will appear as one or two lines of text that can include the ad title and address.
Graphic ads. You can choose between different sizes. It will all depend on where you want to place them on your website.
Rich Media. Ads will appear in HTML, Flash, and video format.
Animated image or dynamic images.
Link units. A list of topics related to your content will be displayed. Once the user clicks on it, they will be directed to a Google Ads page related to the topic. You will only be able to earn money from this type of ad if users click on the ads after clicking through the topic list. In addition, among the different ad options, Google has its favorites:
Large rectangle 336 x 280.
(1) The 300 x 250 medium rectangle.
(2) The 728 x 90 leaderboard.
(3) 300 x 600 average.
(4) 320 x 100 large mobile banner.
How to keep your Google AdSense account safe
There are Google AdSense practices that can automatically suspend your account. In fact, you already know that Google is very thorough when it comes to taking action against users who violate its policies.
The interesting thing is that you learn what you cannot do if what you want is to make money with Google AdSense:
Don't click on your own ads. Not only you, but those who also live in your house will be frowned upon by the Internet giant. Even if you use a proxy to hide your IP address you will be caught.
Maintain ad click content. This method is a way to request clicks, which is against Google policy. Desperately asking users to click on your ads compromises not only advertisers, but your site as well.
Don't manually modify the code. If you want to make changes to your Google AdSense code, do it from the platform itself. Do not modify the appearance of the ads by editing the code yourself. Google is interested in observing the performance of your ads. And it does so based on the changes made from AdSense. In other words, modifications made outside the platform prevent Google from effectively tracking. It does not value your progress. And that counts as rape.
Don't recruit robots to click on ads. Using robots or any automated tool to gamify the system in order to inflate your earnings is illegal.
Don't create a site specifically for advertisements. Part of Google's mission is to promote sites that share valuable content. If your site is lacking in content and only used to show ads, you risk not being seen.
How do I get going?
Coobis, for example, is the content marketing platform that connects publishers with advertisers. To start earning, you just have to sign up and you will appear in the platform's directory. In this tab will appear the data of the medium that is relevant for a brand to buy services such as content writing, sponsored posts or mentions on social networks. Shall we start?
0 Comments